Anastasia Mina is a PhD Candidate at the Open University of Cyprus, with a postgraduate degree at «Communication and Journalism» program and holds a Degree in Journalism. She is a researcher and creative officer at Advanced Media Institute. She is a board member of Women Association of Rural Larnaka, the first NGO in Cyprus with ISO26000 for Social Responsibility. Her research interests focus on Image Theory (image formation and image transfer), Nation Images, Nation Branding and Bank Marketing. She is a Marketing and Communication officer at the Cooperative Central Bank, married and mother of two children.