The Advanced Media Institute undertakes communication campaigns from start to finish, including a unique Communication Strategy and Action Plan for each project, which are tailor-made. As highly experienced journalism and communication professionals and members of the academic community, we offer the advantage of applying new knowledge, tools and expertise to create campaigns for effective results. The following projects highlight a sample of our work for the academic community.
In respect to the #retreat 2012, #retreat 2013, #retreat 2014, # CreteRetreat2015, #RetreatConference2016, #AMIRetreat2017, #AMIRetreat2018, #AMIRetreat2019, and all enrollment periods in ‘Communication and New Journalism’ Master Program, the Advanced Media Institute designed and organized scientific meetings, conferences and lectures, as well as integrated strategic communication campaigns.
Integrated Communication Strategy
- Creative development: Posters, programs, advertising banners, press releases, Facebook covers and banners, events on Facebook, advertising spots and direct mail to participants were designed and materialized, along with newsletters and a micro website with all relevant information.
- Marketing and Organization: Agreements with and sponsorships by hotels, restaurants, companies and suppliers were achieved for the effective implementation of projects. Promotion through portals of high daily clickability, radio stations, TV channels in Greece and Cyprus.
- Content Management: small campaigns with press releases and posts for the traditional & new Cypriot and Greek media, news websites, blogs and social networking platforms. Facebook campaigns and mail chimp newsletters. Promotion through interviews on targeted radio and TV programs. Special inserts on education media.
- Metrics and evaluation: Completion of AMI projects is always followed by reporting and evaluation.