{"id":28585,"date":"2019-08-30T07:55:29","date_gmt":"2019-08-30T07:55:29","guid":{"rendered":"https:\/\/advancedmediainstitute.com\/?p=28585"},"modified":"2019-09-12T10:23:07","modified_gmt":"2019-09-12T10:23:07","slug":"communication-strategy","status":"publish","type":"post","link":"https:\/\/advancedmediainstitute.com\/en\/communication-strategy\/","title":{"rendered":"Communication strategy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">The <\/span><b>Advanced Media Institute<\/b><span style=\"font-weight: 400;\"> undertakes communication campaigns from start to finish, including a unique Communication Strategy and Action Plan for each project, which are tailor-made. As highly experienced journalism and communication professionals and members of the academic community, we offer the advantage of applying new knowledge, tools and expertise to create campaigns for effective results. The following projects highlight a sample of our work for the academic community.<\/span>[\/vc_column_text][vc_tta_accordion active_section=&#8221;1&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Campaigns&#8221; tab_id=&#8221;1566312734022-bcb37645-aa1d&#8221;][vc_column_text]<span style=\"font-weight: 400;\">In respect to the\u00a0<\/span><b>#retreat 2012, #retreat 2013, #retreat 2014, # CreteRetreat2015, #RetreatConference2016, #AMIRetreat2017, #AMIRetreat2018, #AMIRetreat2019, <\/b><span style=\"font-weight: 400;\">and all enrollment periods in \u2018Communication and New Journalism\u2019 Master Program, the Advanced Media Institute designed and organized <\/span><span style=\"font-weight: 400;\">scientific meetings, conferences and lectures, as well as integrated strategic communication campaigns.<\/span><\/p>\n<p><b>Integrated Communication Strategy<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Creative development:<\/b><span style=\"font-weight: 400;\">\u00a0Posters, programs, advertising banners, press releases, Facebook covers and banners, events on Facebook, advertising spots and direct mail to participants were designed and materialized, along with newsletters and a micro website with all relevant information.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Marketing and Organization<\/b><span style=\"font-weight: 400;\">: Agreements with and sponsorships by hotels, restaurants, companies and suppliers were achieved for the effective implementation of projects. Promotion through portals of high daily clickability, radio stations, TV channels in Greece and Cyprus.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Content Management:<\/b><span style=\"font-weight: 400;\"> small campaigns with press releases and posts for the traditional &amp; new Cypriot and Greek media, news websites, blogs and social networking platforms. Facebook campaigns and mail chimp newsletters. Promotion through interviews on targeted radio and TV programs. Special inserts on education media.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Metrics and evaluation: <\/b>Completion of AMI projects is always followed by reporting and evaluation.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row el_class=&#8221;paypaldonation&#8221;][vc_column][vc_raw_html]W2RvX3dpZGdldCBpZD1jdXN0b21faHRtbC0zXQ==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The Advanced Media Institute undertakes communication campaigns from start to finish, including a unique Communication Strategy and Action Plan for each project, which are tailor-made. As highly experienced journalism and communication professionals and members of the academic community, we offer the advantage of applying new knowledge, tools and expertise to create campaigns for effective results.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":28691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":["post-28585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-to-practice","category-91","description-off"],"_links":{"self":[{"href":"https:\/\/advancedmediainstitute.com\/en\/wp-json\/wp\/v2\/posts\/28585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advancedmediainstitute.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advancedmediainstitute.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advancedmediainstitute.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/advancedmediainstitute.com\/en\/wp-json\/wp\/v2\/comments?post=28585"}],"version-history":[{"count":5,"href":"https:\/\/advancedmediainstitute.com\/en\/wp-json\/wp\/v2\/posts\/28585\/revisions"}],"predecessor-version":[{"id":28798,"href":"https:\/\/advancedmediainstitute.com\/en\/wp-json\/wp\/v2\/posts\/28585\/revisions\/28798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advancedmediainstitute.com\/en\/wp-json\/wp\/v2\/media\/28691"}],"wp:attachment":[{"href":"https:\/\/advancedmediainstitute.com\/en\/wp-json\/wp\/v2\/media?parent=28585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advancedmediainstitute.com\/en\/wp-json\/wp\/v2\/categories?post=28585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advancedmediainstitute.com\/en\/wp-json\/wp\/v2\/tags?post=28585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}