Anastasia Mina is a PhD Candidate at the Open University of Cyprus, with a postgraduate degree at «Communication and Journalism» program and holds a Degree in Journalism. She is a researcher and creative officer at Advanced Media Institute. Her research interests focus on Image Theory (image formation and image transfer), Nation Images, Nation Branding and Bank Marketing. She is the founder of Vegan Fam – eco-friendly products, married and mother of two children.