Eirini Sarakatsanou was born in Germany and raised in Kozani , Greece, where she currently lives. She studied Journalism and Mass Media Communication at Aristotle University of Thessaloniki and she attends the postgraduate programme “Communication and New Journalism” of the Open University of Cyprus, concentration in Communication. She currently works as a journalist for the printed and electronic version of the newspaper “Proinos Logos”. Her scientific interests include marketing, branding, advertisement, communication strategy and public relations.