Culture, Tourism, Migration and Place Branding in Communication

A series of independent but interrelated thematic research projects, which constitute a single research direction. The focus is on formation and management of the images of nations. The research includes systematic examination of the images of nations, investigation of the influence of critical events, ethnocentrism, the news production process and the actors of the underlying strategy. At the same time, it examines the relationship of a nation’s image with the image of a country’s goods and services (country of origin effect), as well as culture and tourism, while systematically exploring different areas of the nation’s image toward management strategy, such as Nation Branding and Place Branding.

Researchers include Katerina Diamantaki, Sofia Iordanidou, Anastasia Aslanides, Christina Linardaki Nikos Melios, Marie Lavrentiadou, Nikos Michalitsis, Anastasia Mina, Thalia Theodoridi and Erato Sarri

1. Presentations at Scientific Conferences

Aslanides Α. & Linardaki, Ch. (2019), “From poem and song to cultural diplomacy: Challenges and opportunities for place branding and tourism promotion”, 4th Annual Conference of the International Place Branding Association (IPBA), Volos (University of Thessaly), 28-30 November.
Linardaki, Ch. (2019) The self on the wane: Understatement, making-faces and #nofilter selfies versus three autobiographical poems. Presentation at the 15th Global Communication Association Conferenceentitled Media, Politics, Migration and Education hosted at Deree – The American College of Greece (Athens, 14 May)
Linardaki, Ch. (2019) Literature through communication and vice versa: An example of interdisciplinarity. Presentation at the 5th International Conference on Interdisciplinarityorganized by the Institute of Humanities and Social Sciences (Heraklion/Greece, 6 April)
Melios, N. (2017). Regeneration or Rebranding Piraeus: The Role of Cultural Heritage as a Lever for Socio-economic Development of the City. Presentation at the 2nd Panhellenic Conference Site Marketing and Brandingco-organised by the Department of Planning and Regional Development of the School of Engineering, University of Thessaly and the Municipality of Larissa (Larissa, March 31-April 4).
Melios, Ν. (2016).Re-Branding Piraeus: The Cultural Reserve of the City as a Lever of its Contemporary Identity and Image Change. Presentation at the scientific conference Refugee and Brexit: Political Rhetoric, Media and Images of the State organized by the Strategic Communication and News Media Laboratory, International and European Relations Department, University of Piraeus (Piraeus, October 20).
Mina, Α (2016).The Republic of Cyprus in Crisis: Covering and Representation by the International Media Network. Presentation at the scientific conference Refugee and Brexit: Political Rhetoric, Media and Images of the State organized by the Strategic Communication and News Media Laboratory, International and European Relations Department, University of Piraeus (Piraeus, October 20).
Michalitsis, N. (2016). Re-Branding Greece: Searching for the Reconstructing Components of the Country’s Image. Presentation at the scientific conference Refugee and Brexit: Political Rhetoric, Media and Images of the Stateorganized by the Strategic Communication and News Media Laboratory, International and European Relations Department, University of Piraeus. (Piraeus, October 20).
Iordanidou, S. (2016). The Rhetoric Construction of the Image of Greece through the Cyprus Press during March 2013: Strategic and Representation”. Presentation at the conference The March that changed Cyprusorganized by University of Nicosia. (Nicosia, April 7-8).
Mina, An. & Samaras, Ath.N. (2016). “The Dynamics of the Crisis and Narratives of Annihilation: Representations of Cyprus Banks and the Cyprus Economy during March 2013 in the International Media Network.” Presentation at the conference The March that changed Cyprusorganized by the University of Nicosia. (Nicosia, April 7-8).
Iordanidou, S., Mina A., & Samaras, Ath. N. (2015). “Branding an Island in Crisis? A Comparative Analysis of the Mediated Image of Cyprus in International News Media and its Projected Image in Tourist Advertisement Spots”. Presentation at the International Conference Impact of Culture Heritage on Economic Development in Island Destinations RETIorganized by the Centre for Nordic Studies, Orkney College, University of the Highlands and Islands. (Kirkwall/Scotland, June 26-28).
Melios, Ν. (2015) Rebranding Piraeus: The Cultural Reserve of the City as a lever of its Contemporary Identity and Image Change in the Context of the Socio-Economic Reconstruction. The Greek Section of the European and International Regional Science Association (ERSA) (RSAI, ERSA). Presented at the 13th Scientific Conference Local Government and Local and Regional Development: Current Perspectivesorganized by the Institute of Regional Development. (Athens, June 26-27).
Briana, M. (2013). Economic and Cultural Diplomacy at the grassroots level, Presentation at the 6th Biennial Hellenic Observatory PhD Symposium on Contemporary Greece and Cyprusorganized by London School of Economics. (London, May 6-7).

2. Papers in Edited Volumes and Peer-reviewed Journals

Linardaki, C. (2021). Artifcial Intelligence vs. Human Intelligence: The case of poetry, Academia Letters, Article 1232. https://doi.org/10.20935/AL1232
Linardaki, C. (2021), Representations of Refugees and local people in Greek poetry during the European migrant crisis, European Journal of Literature, Language and Linguistic Studies, (5)1. DOI: 10.46827/ejlll.v5i1.261.
Linardaki C. (2020). The self on the wane: understatement, making-faces and #nofilter selfies versus three autobiographical poems, Res. J. Language and Literature Sci., 7(2), 10-16. Available ιn: http://www.isca.in/LANGUAGE/Archive/v7/i2/3.ISCA-RJLLH-2020-001.php
Linardaki, C. & Aslanides, A. (2020), “From poem and song to cultural diplomacy: challenges and opportunities for place branding and tourism promotion”. Place Branding & Public Diplomacy. https://doi.org/10.1057/s41254-020-00176-1
Linardaki, C. & Aslanides, A. (2020), “From poem and song to cultural diplomacy: challenges and opportunities for place branding and tourism promotion“. Place Branding & Public Diplomacy https://rdcu.be/b5Igy
Linardaki, Ch. (2020), “Artificial Intelligence vs. Human Intelligence: The case of Poetry”, Dimosiografia periodical – The Greek edition of Columbia Journalism Review, issue 22, pp. 61-62 (in Greek).
Linardaki, Ch. & Lavrentiadou, M. (2019), “Representations of refugees in Greek literature”, Dimosiografia periodical – The Greek edition of Columbia Journalism Review, issue 21, pp. 53-57 (in Greek).
Aslanides Α. & Linardaki, Ch. (2019), “From poem and song to cultural diplomacy: Challenges and opportunities for place branding and tourism promotion”, Proceeedings of the 4th Annual Conference of the International Place Branding Association, pp. 49-68.
Linardaki, Ch. (2019) Literature through communication and vice versa: An example of interdisciplinarity, in the Proceedings of the 5th International Conference on Interdisciplinarity organized by the Institute of Humanities and Social Sciences, vol. B, pp. 242-252. Available (in Greek) at: https://iake.weebly.com/praktika2019.html
Linardaki, Ch. (2019). The book in social media, Dimosiografia periodical – The Greek edition of Columbia Journalism Review, issue 20, pp. 34-35.
Aslanides, An. (2017). Travel Journalism: From Herodotus to Social Media. In S. Iordanidou (ed.) On the occasion of Crete: From Place Branding to Travel Journalism. Athens: Metamesonykties Ekdoseis & Advanced Media Institute.
Mourdoukoutas, V. (2017). Strategy and methods of developing and strengthening the reputation and the image of a travel destination. In S. Iordanidou (ed.) On the occasion of Crete: From Place Branding to Travel Journalism. Athens: Metamesonykties Ekdoseis & Advanced Media Institute.
Aslanides, An. (2017). Tourism Consumer Behavior: a Sociological Approach. In S. Iordanidou (ed.) On the occasion of Crete: From Place Branding to Travel Journalism. Athens: Metamesonykties Ekdoseis & Advanced Media Institute.
Melios, (2017). Re-Branding Piraeus: The Cultural Reserve of the City as a lever of its Contemporary Identity and Image Change in the Context of the Socio-Economic Reconstruction. In S. Iordanidou (ed.) On the occasion of Crete: From Place Branding to Travel Journalism. Athens: Metamesonykties Ekdoseis & Advanced Media Institute.
Mina, An. (2017). Exploring the Implications of Practices Nation Brand and State Image: ‘Effect of the Country of Origin’ in the product image. In S. Iordanidou (ed.) On the occasion of Crete: From Place Branding to Travel Journalism. Athens: Metamesonykties Ekdoseis & Advanced Media Institute.
Michalitsis, Ν. (2017). From Branding to Nation Branding: Content and Procedures. In S. Iordanidou (ed.) On the occasion of Crete: From Place Branding to Travel Journalism. Athens: Metamesonykties Ekdoseis & Advanced Media Institute.
Briana, M. (2017). The Strategic Orientation of the Nation Brand of Greece: a Combined Approach of Internal Integration and External Adaptation. In S. Iordanidou (ed.) On the occasion of Crete: From Place Branding to Travel Journalism. Athens: Metamesonykties Ekdoseis & Advanced Media Institute.
Tsene, L. (2017). The Cultural Entrepreneurship and the Creative Industries as a Catalyst of Destination Branding. In S. Iordanidou (ed.) On the occasion of Crete: From Place Branding to Travel Journalism. Athens: Metamesonykties Ekdoseis & Advanced Media Institute.
Aslanides, An. (2017). The Communicative Power of Music: Tool for Resistance and Protest, Bridge of Nations and Cultures or Mean for Promoting the Social Cohesion and Economic Development. In T. Doulkeri (ed.) Politics, Tourism and Communication. Athens: Leimon.
Panagiotakis, M. (2016). Ten points on the Geopolitics of the Refugee Crisis in the volume of the Rosa Luxemburg Foundation The Coolest Summer (three-language publication in English, German and Greek)
Mina, An., Demetriou M. & Samaras Ath. N. (2015). The Image of the Cyprus Banking Sector and the Image of Cyprus in Crisis: a Diachronic Quantitative Content Analysis in BBC. Dimosiografia periodical, the Greek edition of the Columbia Journalism Review, issue 6-7, pp. 16-23.
Tsaggaris, I., & Samaras, Ath. N. (2015). ‘Us’ Through the Eyes of the ‘Others’: Images of the Greek-Cypriots in Turkish-Cypriot Media. Dimosiografia periodical, the Greek edition of the Columbia Journalism Review, issue 8-9, pp. 53-61.
Aslanides An. (2015). “The Use of Media for the Redefinition of the Tourism Product during the Period of the Economic Crisis: The Case of Cyprus”. In Doulkeri (ed.) Tourism, Education and Communication. Athens: Leimon.
Briana, M., (2015). Greek Cultural Diplomacy in the light of the principles of Experiential Marketing” in “Dimensions of Entrepreneurship II”, Collection of Scientific Papers of the Innovation and Entrepreneurship Unit of Panteion University.
Tsene, L. (2013) Cultural Entrepreneurship and Cultural Startups: The case of Greece in Access Culture Platform – Rethinking Education: Empowering Individuals with the Appropriate Educational Tools, Skills and Competencies, for their Active Cultural, Political and Economic Participation in Society in Europe and Beyond. ENCATC, pp. 280-297.

3. Open days, speeches, seminars

Aslanides, An. (2016). The Communicative Power of Music: Tool for Resistance and Protest, Bridge of Nations and Cultures or Mean for Promoting the Social Cohesion and Economic Development. Presentation at the interdisciplinary conference Politics, Tourism and Communication co-organized by the Faculties of Economic and Political Sciences of AUTH and National and Kapodistrian University of Athens and Southern Aegean Region Department of Tourism. (Rhodes-Kos, October 20-22).
Tsaggaris, I. & Samaras, Ath. N. (2016). The Image of Greek-Cypriots in the Turkish-Cypriot press. A Quantitative Content Analysis: Presentation of Research Results. Presentation at the conference How the Turkish-Cypriots are facing the Greek-Cypriots co-organized by the Postgraduate Program “Communication and New Journalism”, OUC, Advanced Media Institute and the Press and Information Office of the Republic of Cyprus. (Nicosia, January 13).
Aslanides An. (2015). The Use of Media for the Redefinition of the Tourism Product during the Period of the Economic Crisis: The Case of Cyprus. Presentation at interdisciplinary conference organized by the School of Economic and Political Sciences of AUTH and the Periphery of Southern Aegean, Department of Tourism (Rhodes/Greece, 16-17 October)
Samaras, Αth. Ν. & Mina, Α. (2015) The Effect of the Banking Sector’s Deconstruction on the International Image of the Democracy of Cyprus. Presentation in the open day How did the Banking Crisis Affect the International Image of Cyprus? Organized by the Advanced Media Institute and the Postgraduate Programme “Communication and new Journalism” (Nicosia, 14 May)

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